WIFI Calls on the Flooring Industry to Support Scholarships for Women in Flooring Through the GIVE 100 Campaign This Giving Tuesday, December 2
Dalton, Ga. - Nov 24, 2025 - Let’s do something big together. Women In the Floorcovering Industry (WIFI) is rallying the flooring community this Giving Tuesday, December 2, to empower women across the industry through its GIVE 100 campaign. Supporters are invited to donate $100 to directly fund scholarships that help women grow their skills, advance their careers and step confidently into leadership roles. Be a part of this effort to lift women in flooring at https://www.womeninflooring.org/friends.
WIFI Board Member Emily Finkell Shares the Power Behind GIVE 100
“As a 20+ year flooring industry professional and a proud WIFI – Women In the Floorcovering Industry board member, I’ve seen firsthand how WIFI changes lives. Through scholarships, mentoring, and educational opportunities, we’re helping women across the floorcovering industry learn, lead, and lift each other up,” shared Emily Finkell, WIFI board member and longtime flooring leader.
“That’s why I’m personally asking you to join me in becoming a Friend of WIFI and GIVE $100 to support scholarships for next semester. Your gift directly fuels the programs that empower women to grow at every stage of their careers. Join us between today and December 2 - Giving Tuesday! It’s the perfect time to give back—and every contribution makes a real difference. Together, we can keep WIFI strong and continue creating opportunities for women in flooring to thrive. Thank you for standing with us! Gifts to WIFI are deductible as we are a 501(c)(3) charitable non-profit organization.”
WIFI scholarships support educational pathways including certifications, professional training, leadership development and continuing education—opportunities that help women strengthen their expertise and expand their potential within the flooring industry.
3 Easy Ways to Support GIVE 100 This Giving Tuesday
Give online: Become a Friend of WIFI or make a one-time donation at https://www.womeninflooring.org/friends.
Request an invoice at https://www.womeninflooring.org/give.
Mail a check: Download a printable pledge card at https://loom.ly/xda3rYw and send to 855 Abutment Road, STE 1, Dalton, GA 30721.
WIFI remains committed to attracting, educating and empowering women in flooring. Through community-building events, mentoring programs, leadership opportunities and scholarships, the organization strengthens both individuals and the industry as a whole. Join us this Giving Tuesday to fuel opportunity, spark growth and support the women who help move our industry forward. To give or learn more, visit www.womeninflooring.org.