Attract, educate, and empower women in flooring!
We’re here to educate women with the skills needed to succeed in the flooring industry and beyond.
Overcome your obstacles
Expand Your
Mind
Learn from and build life-long relationships with other like-minded women in flooring.
Leadership Development
Learn to present yourself and your ideas with confidence.
Professional
Mentorship
Remember those amazing ideas locked up inside your mind? Make them real.
Grow The
Industry
Play your part in the future of the floor covering industry.
Quotes from our board members
Emily Finkell
VP Residential Product Design, Engineered Floors
“For many years, so many of us talked about the need for an organization that offered education and support opportunities for the women in the floor covering industry. It never seemed to happen until a strange phenomenon occurred, COVID-19, which literally brought us all to a snail’s pace. It was during that time when our now executive board members connected and decided if not now, when? And so, with that, I took that question one step further, if not us, who?”
Tanja Kern
Associated Publisher & Editorial Director,
BNP Media
“There is a sense of deep kinship within our industry, and by offering women a place to learn and share their experiences and aspirations, we hope to encourage personal and professional growth and empowerment, thereby strengthening the industry as a whole.”
Amy Rush-Imber
Publisher & Editor in Chief, Floor Covering Weekly
“While there are many groups out there in the name of women, each of them have a unique purpose and audience, we want our organization to meet the needs of anyone, including these other groups, to be an inclusive for all, and we have set the groundwork for WIFI to be around for generations to come.”